Fans don't just watch, they want to be part of it.

Angle is a fan-first studio for sport, media and entertainment. We close the distance between fans and the clubs, athletes, artists and creators they love.

Connection over Reach

Your fan relationship is your strength. We measure how strong it is, and build from there.

We think fan-first

And help rightsholders and creators across media, sports and entertainment to:

  • Know what fans look for
  • Build what engages fans, based on behaviour
  • Turn fan relationships into revenue

Our services

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Growth strategy

We read how and where fans search, watch and behave, and turn it into a platform and content strategy.

  • Fan interest and behaviour analysis
  • Platform and content strategy

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Fan experiences

We build new ways for fans to experience content, and bring the tech that makes it possible to market.

  • Fan research
  • Fan tech-to-market

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Commercial strategy

We define what the fan relationship is worth and build the revenue model and brand partnerships around it.

  • Revenue model
  • Brand partnerships and deals

Cases and Clients

Some of the work we're proud of

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SoccAR

Making live football fully interactive.

Scan the field or screen, tap a player, and see their live stats appear. Developed by 4DR Studios with PSV Eindhoven and ESPN. Together with 4DR, we're building the future experience of live football.

With
4DR Studios, PSV Eindhoven, ESPN
Our role
Business development

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The Synths

Digital Human Studio.

Powered by a unique Character Code, The Synths' licensed digital twins capture the exact way you think and react. It's the ultimate way to scale your presence, outpace deepfakes, and give fans 24/7 access to their favorite icons. Angle leads business development across sports, music, and media.

Our role
Business development

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Wide Awake Music

YouTube strategy and integration.

We build the full YouTube strategy and integrate it into Wide Awake's global music operations, ensuring both Wide Awake and their artists maximize their revenue on YouTube.

Our role
Strategy and integration

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Heartselling

Commercial strategy and growth

Full commercial and growth strategy for one of the Netherlands' key local labels.

Our role
Commercial and growth strategy

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De Aandeelhouder

50% growth in views, 100% more engagement

A full audit of the YouTube channel and its audience behaviour: what they search for, what they watch and when they drop off. Optimized content and YouTube strategy leading to 50% more views and 100% more engagement.

Our role
Audit and growth strategy

More projects in development

Coming soon.

Two people who understand fans, tech and commercial strategy

Thijs Verhulst

Thijs Verhulst

Co-founder

“I've built Warner Music's commercial content and innovation strategies based on fan behaviour. Now I'm applying this knowledge across sports, media and entertainment.”
Ilja Volkers

Ilja Volkers

Co-founder

“I have a board-level track record at Warner Music, Sony Music and BMG, and now turn your IP into revenue through data, strategy and dealmaking.”

Ready to get close to your fans?